Analytics Tools and Platforms for Proximity
Practical guidance on analytics tools and platforms for proximity, covering UK data protection, minimisation, retention and accountability.
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Knowledge area
Privacy and Analytics
Data mapping, lawful basis, transparency, minimisation, retention and honest measurement for UK proximity projects.
10 published guidesEvidence, limitations and next steps
What this area covers
Lawful basisData minimisationRetention and deletionHonest analytics
Recommended starting points
Begin with the core decisions.
These guides establish the practical foundations before you move into narrower comparisons and implementation details.
Anonymising and Pseudonymising Location Data
The difference between anonymising and pseudonymising location data, and why removing names does not necessarily remove identifiability.
Read guideAutomated Deletion Policies
Practical guidance on automated deletion policies, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideMore published guidance
Explore the topic in depth
Beacon Pilot Success Metrics
Practical guidance on beacon pilot success metrics, covering UK data protection, minimisation, retention and accountability.
Read guideBenchmarking Against Industry Norms
Practical guidance on benchmarking against industry norms, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideCampaign and Pilot Metrics
Practical guidance on campaign and pilot metrics, covering UK data protection, minimisation, retention and accountability.
Read guideCollecting More Data Than Necessary
Practical guidance on collecting more data than necessary, covering UK data protection, minimisation, retention and accountability.
Read guideCommon Privacy Mistakes in Proximity Deployments
Practical guidance on common privacy mistakes in proximity deployments, covering UK data protection, minimisation, retention and accountability.
Read guideComparing Analytics Across Locations and Periods
Practical guidance on comparing analytics across locations and periods, covering UK data protection, minimisation, retention and accountability.
Read guideLocation Privacy Guide
A UK-focused location privacy guide covering data mapping, lawful basis, DPIAs, transparency and individual rights.
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