Data Retention for Location Analytics
How to set and operate retention periods for raw signals, zone events, profiles, aggregates, reports and backups.
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Knowledge area
Privacy and Analytics
Data mapping, lawful basis, transparency, minimisation, retention and honest measurement for UK proximity projects.
17 published guidesEvidence, limitations and next steps
What this area covers
Lawful basisData minimisationRetention and deletionHonest analytics
Recommended starting points
Begin with the core decisions.
These guides establish the practical foundations before you move into narrower comparisons and implementation details.
Data Protection Impact Assessments for Proximity
How to screen and structure a DPIA for proximity technology, visitor analytics and location-linked experiences in the UK.
Read guideData Minimisation Principles for Proximity
Practical guidance on data minimisation principles for proximity, covering UK data protection, minimisation, retention and accountability.
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Explore the topic in depth
Data Minimisation and Retention
Data minimisation, pseudonymisation, retention schedules and deletion controls for proximity analytics.
Read guideData Breaches Involving Location Information
Practical guidance on data breaches involving location information, covering UK data protection, minimisation, retention and accountability.
Read guideConsent Mechanisms
Consent and preference design for app-based and app-free proximity experiences, including withdrawal and separate purposes.
Read guideConsent for App-Free Proximity Experiences
Practical guidance on consent for app-free proximity experiences, covering UK data protection, minimisation, retention and accountability.
Read guideAnalytics Tools and Platforms for Proximity
Practical guidance on analytics tools and platforms for proximity, covering UK data protection, minimisation, retention and accountability.
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Anonymising and Pseudonymising Location Data
The difference between anonymising and pseudonymising location data, and why removing names does not necessarily remove identifiability.
Read guideAutomated Deletion Policies
Practical guidance on automated deletion policies, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacon Pilot Success Metrics
Practical guidance on beacon pilot success metrics, covering UK data protection, minimisation, retention and accountability.
Read guideBenchmarking Against Industry Norms
Practical guidance on benchmarking against industry norms, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideCampaign and Pilot Metrics
Practical guidance on campaign and pilot metrics, covering UK data protection, minimisation, retention and accountability.
Read guideCollecting More Data Than Necessary
Practical guidance on collecting more data than necessary, covering UK data protection, minimisation, retention and accountability.
Read guideCommon Privacy Mistakes in Proximity Deployments
Practical guidance on common privacy mistakes in proximity deployments, covering UK data protection, minimisation, retention and accountability.
Read guideComparing Analytics Across Locations and Periods
Practical guidance on comparing analytics across locations and periods, covering UK data protection, minimisation, retention and accountability.
Read guideLocation Privacy Guide
A UK-focused location privacy guide covering data mapping, lawful basis, DPIAs, transparency and individual rights.
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