Re-Identification Risks from Location Data
Practical guidance on re-identification risks from location data, covering objectives, dependencies, pilot evidence and ongoing ownership.
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Knowledge area
Privacy and Analytics
Data mapping, lawful basis, transparency, minimisation, retention and honest measurement for UK proximity projects.
39 published guidesEvidence, limitations and next steps
What this area covers
Lawful basisData minimisationRetention and deletionHonest analytics
Recommended starting points
Begin with the core decisions.
These guides establish the practical foundations before you move into narrower comparisons and implementation details.
Public Perception and Trust
Practical guidance on public perception and trust, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guidePrivacy Risks of Location-Based Marketing
Practical guidance on privacy risks of location-based marketing, covering UK data protection, minimisation, retention and accountability.
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Explore the topic in depth
Privacy Mistakes
Practical guidance on privacy mistakes, covering UK data protection, minimisation, retention and accountability.
Read guidePrivacy and Analytics FAQ
Practical guidance on privacy and analytics faq, covering UK data protection, minimisation, retention and accountability.
Read guideConsent for App-Based Proximity
Practical guidance on consent for app-based proximity, covering UK data protection, minimisation, retention and accountability.
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Failing to Conduct a DPIA
Practical guidance on failing to conduct a DPIA, covering objectives, dependencies, pilot evidence and ongoing ownership.
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Feeding Proximity Data into Business Intelligence Tools
Turn beacon, NFC and QR events into governed BI datasets without treating RSSI as distance, hiding selection bias or exporting unnecessary personal data.
Read guideFootfall and Dwell-Time Metrics
Practical guidance on footfall and dwell-time metrics, covering UK data protection, minimisation, retention and accountability.
Read guideFrequently Asked Questions About Location Privacy
Practical guidance on frequently asked questions about location privacy, covering UK data protection, minimisation, retention and accountability.
Read guideHeatmaps and Zone Analytics
Practical guidance on heatmaps and zone analytics, covering UK data protection, minimisation, retention and accountability.
Read guideHow Venues Use Location Analytics
How venues turn location signals into operational decisions while accounting for coverage, bias, privacy, retention and measurable action.
Read guideICO Guidance on Location Data
Practical guidance on ICO guidance on location data, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideInadequate Consent Mechanisms
Practical guidance on inadequate consent mechanisms, covering UK data protection, minimisation, retention and accountability.
Read guideIndividual Rights: Access, Deletion and Objection
Practical guidance on individual rights: access, deletion and objection, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideLocation Analytics: Metrics, Heatmaps and Visitor Journeys
A practical guide to footfall, dwell time, heatmaps, visitor journeys, comparison periods, coverage bias and analytics platforms.
Read guideMeasuring Conversion from Proximity Triggers
Practical guidance on measuring conversion from proximity triggers, covering objectives, dependencies, pilot evidence and ongoing ownership.
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Measuring Notification Engagement
Practical guidance on measuring notification engagement, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideObtaining Valid Consent for Proximity Marketing
Practical guidance on obtaining valid consent for proximity marketing, covering UK data protection, minimisation, retention and accountability.
Read guideOpt-In vs Legitimate Interest for Location Data
Practical guidance on opt-in vs legitimate interest for location data, covering selection criteria, venue fit, trade-offs and pilot evidence.
Read guideDefining KPIs for Proximity Pilots
Practical guidance on defining kpis for proximity pilots, covering UK data protection, minimisation, retention and accountability.
Read guideData Sharing with Third Parties
Practical guidance on data sharing with third parties, covering UK data protection, minimisation, retention and accountability.
Read guideData Retention for Location Analytics
How to set and operate retention periods for raw signals, zone events, profiles, aggregates, reports and backups.
Read guideData Protection Impact Assessments for Proximity
How to screen and structure a DPIA for proximity technology, visitor analytics and location-linked experiences in the UK.
Read guideData Minimisation Principles for Proximity
Practical guidance on data minimisation principles for proximity, covering UK data protection, minimisation, retention and accountability.
Read guideData Minimisation and Retention
Data minimisation, pseudonymisation, retention schedules and deletion controls for proximity analytics.
Read guideData Breaches Involving Location Information
Practical guidance on data breaches involving location information, covering UK data protection, minimisation, retention and accountability.
Read guideConsent Mechanisms
Consent and preference design for app-based and app-free proximity experiences, including withdrawal and separate purposes.
Read guideConsent for App-Free Proximity Experiences
Practical guidance on consent for app-free proximity experiences, covering UK data protection, minimisation, retention and accountability.
Read guideAnalytics Tools and Platforms for Proximity
Practical guidance on analytics tools and platforms for proximity, covering UK data protection, minimisation, retention and accountability.
Read guideAnonymising and Pseudonymising Location Data
The difference between anonymising and pseudonymising location data, and why removing names does not necessarily remove identifiability.
Read guideAutomated Deletion Policies
Practical guidance on automated deletion policies, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacon Pilot Success Metrics
Practical guidance on beacon pilot success metrics, covering UK data protection, minimisation, retention and accountability.
Read guideBenchmarking Against Industry Norms
Practical guidance on benchmarking against industry norms, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideCampaign and Pilot Metrics
Practical guidance on campaign and pilot metrics, covering UK data protection, minimisation, retention and accountability.
Read guideCollecting More Data Than Necessary
Practical guidance on collecting more data than necessary, covering UK data protection, minimisation, retention and accountability.
Read guideCommon Privacy Mistakes in Proximity Deployments
Practical guidance on common privacy mistakes in proximity deployments, covering UK data protection, minimisation, retention and accountability.
Read guideComparing Analytics Across Locations and Periods
Practical guidance on comparing analytics across locations and periods, covering UK data protection, minimisation, retention and accountability.
Read guideLocation Privacy Guide
A UK-focused location privacy guide covering data mapping, lawful basis, DPIAs, transparency and individual rights.
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