Retail Queue Detection: From Measurement to Staffing Action
How retail queue data moves from physical detection to wait-time estimates, staffing decisions, accuracy checks and privacy controls.
Read guide
Knowledge area
Proximity Marketing
Relevant messages in physical spaces, with clear choices, sensible frequency and measurement that does not overstate attribution.
40 published guidesEvidence, limitations and next steps
What this area covers
Relevance and consentMessage frequencyRetail journeysMeasurement limits
Recommended starting points
Begin with the core decisions.
These guides establish the practical foundations before you move into narrower comparisons and implementation details.
Reporting to Stakeholders
Practical guidance on reporting to stakeholders, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideQuiet Hours and Frequency Caps
Practical guidance on quiet hours and frequency caps, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideMore published guidance
Explore the topic in depth
Queue Detection Accuracy and Limitations
Practical guidance on queue detection accuracy and limitations, covering site testing, realistic thresholds and documented limits.
Read guide
Consent and Opt-In Strategies for Shoppers
Practical guidance on consent and opt-in strategies for shoppers, covering UK data protection, minimisation, retention and accountability.
Read guideHow to Prevent Notification Fatigue
How to control location-based notification frequency, dwell time, repetition and relevance without exhausting visitors.
Read guideIntegrating Queue Data with Staffing Systems
Practical guidance on integrating queue data with staffing systems, covering UK data protection, minimisation, retention and accountability.
Read guideLimitations of Proximity Marketing
Practical guidance on limitations of proximity marketing, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideLocation-Based Notifications
Best practices for location-based notifications, including trigger zones, message relevance, frequency caps and testing.
Read guide
Loyalty Integration with Beacons
Practical guidance on loyalty integration with beacons, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideMeasuring Event Proximity Engagement
Practical guidance on measuring event proximity engagement, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideMeasuring Retail Proximity Campaigns
Practical guidance on measuring retail proximity campaigns, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guide
Measuring Return on Investment
Practical guidance on measuring return on investment, covering cost drivers, recurring work, procurement and total ownership.
Read guideMessage Personalisation and Context
Practical guidance on message personalisation and context, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideNetworking and Session Recommendations
Practical guidance on networking and session recommendations, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideNotification Content Design for Proximity
Practical guidance on notification content design for proximity, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideNotification Frequency and Timing
Practical guidance on notification frequency and timing, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guidePOS and Loyalty Integration for Proximity Experiences
Connect proximity interactions to POS or loyalty systems without exposing payment data, over-linking identities or confusing campaign attribution with tran…
Read guidePlanning a Proximity Marketing Strategy
Practical guidance on planning a proximity marketing strategy, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideProximity Marketing for Events
Practical guidance on proximity marketing for events, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideProximity Marketing for Museums
Practical guidance on proximity marketing for museums, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideHow to Measure Proximity Campaigns
A practical method for measure proximity campaigns, with evidence, handover and maintenance checks.
Read guideHow to Define Location Zones for Notifications
A step-by-step method for turning a floor plan into tested notification zones with boundaries, dwell rules and fallback behaviour.
Read guideComparing Retail Queue Detection Technologies
Compare cameras, Wi-Fi, Bluetooth, sensors and operational observation for retail queue detection, including accuracy, privacy and integration trade-offs.
Read guide
Exhibit Triggered Content Delivery
Practical guidance on exhibit triggered content delivery, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideEntrance Detection and Welcome Messages
Practical guidance on entrance detection and welcome messages, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideDeploying Without a Measurement Plan
Practical guidance on deploying without a measurement plan, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideDefining Proximity Marketing in Practice
Practical guidance on defining proximity marketing in practice, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideDefining Campaign Success Metrics
Practical guidance on defining campaign success metrics, covering UK data protection, minimisation, retention and accountability.
Read guideConsent in Public Museum Spaces
Practical guidance on consent in public museum spaces, covering UK data protection, minimisation, retention and accountability.
Read guideA/B Testing Proximity Notifications
How to run useful A/B tests for proximity notifications without confusing copy effects, trigger reliability and audience differences.
Read guide
Accessibility Considerations for Museum Proximity
Practical guidance on accessibility considerations for museum proximity, with inclusive alternatives, venue testing and ongoing maintenance.
Read guideAisle and Zone-Based Offers
Practical guidance on aisle and zone-based offers, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideAnalytics Dashboards for Proximity Campaigns
Practical guidance on analytics dashboards for proximity campaigns, covering UK data protection, minimisation, retention and accountability.
Read guideAttribution Challenges in Proximity Marketing
Why proximity campaign attribution is difficult and how to report influence without claiming that every visit or sale was caused by a notification.
Read guideBeacon-Based Queue Monitoring
Practical guidance on beacon-based queue monitoring, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideBudgeting for Proximity Marketing
Practical guidance on budgeting for proximity marketing, covering cost drivers, recurring work, procurement and total ownership.
Read guideCampaign Measurement
How to measure proximity campaigns from physical trigger to outcome without overstating reach, attribution or visitor identity.
Read guideCommon Proximity Marketing Mistakes
Practical guidance on common proximity marketing mistakes, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideProximity Marketing for Retail
Retail proximity marketing across entrances, aisles and loyalty journeys, with practical controls for consent, frequency and measurement.
Read guide