A/B Testing Proximity Notifications
How to run useful A/B tests for proximity notifications without confusing copy effects, trigger reliability and audience differences.
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Knowledge area
Proximity Marketing
Relevant messages in physical spaces, with clear choices, sensible frequency and measurement that does not overstate attribution.
10 published guidesEvidence, limitations and next steps
What this area covers
Relevance and consentMessage frequencyRetail journeysMeasurement limits
Recommended starting points
Begin with the core decisions.
These guides establish the practical foundations before you move into narrower comparisons and implementation details.
Accessibility Considerations for Museum Proximity
Practical guidance on accessibility considerations for museum proximity, with inclusive alternatives, venue testing and ongoing maintenance.
Read guideAisle and Zone-Based Offers
Practical guidance on aisle and zone-based offers, covering objectives, dependencies, pilot evidence and ongoing ownership.
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Explore the topic in depth
Analytics Dashboards for Proximity Campaigns
Practical guidance on analytics dashboards for proximity campaigns, covering UK data protection, minimisation, retention and accountability.
Read guideAttribution Challenges in Proximity Marketing
Why proximity campaign attribution is difficult and how to report influence without claiming that every visit or sale was caused by a notification.
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Beacon-Based Queue Monitoring
Practical guidance on beacon-based queue monitoring, covering ownership, records, maintenance, handover and lifecycle decisions.
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Budgeting for Proximity Marketing
Practical guidance on budgeting for proximity marketing, covering cost drivers, recurring work, procurement and total ownership.
Read guideCampaign Measurement
How to measure proximity campaigns from physical trigger to outcome without overstating reach, attribution or visitor identity.
Read guideCommon Proximity Marketing Mistakes
Practical guidance on common proximity marketing mistakes, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideProximity Marketing for Retail
Retail proximity marketing across entrances, aisles and loyalty journeys, with practical controls for consent, frequency and measurement.
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