App Required vs No-App Experiences
How to choose between a native app, a mobile website or an app-free NFC and QR journey for physical-space experiences.
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Knowledge area
NFC and QR
App-free interactions, deliberate taps and scans, dynamic redirects, security checks and realistic technology comparisons.
10 published guidesEvidence, limitations and next steps
What this area covers
App-free interactionsSecure redirectsDeliberate taps and scansTechnology selection
Recommended starting points
Begin with the core decisions.
These guides establish the practical foundations before you move into narrower comparisons and implementation details.
Beacon vs NFC vs QR: Choosing the Right Technology
A practical comparison of Bluetooth beacons, NFC tags and QR codes by range, user effort, compatibility, privacy and maintenance.
Read guideBuilding a Technology Mix for Complex Venues
Practical guidance on building a technology mix for complex venues, covering selection, pilot evidence, ownership and ongoing operation.
Read guideMore published guidance
Explore the topic in depth
Building for Native Apps
Practical guidance on building for native apps, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBuilding for Web and Progressive Web Apps
Practical guidance on building for web and progressive web apps, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideCommon NFC Deployment Mistakes
Common NFC deployment failures involving metal surfaces, unclear interaction cues, incompatible tags, fragile content and missing maintenance ownership.
Read guideCommon QR Code Deployment Mistakes
Common QR deployment mistakes involving size, contrast, glare, distance, redirects, accessibility and unowned destination links.
Read guideDynamic QR Codes Explained
How dynamic QR redirects work, where they are useful, and how to manage provider lock-in, security and link maintenance.
Read guideHow NFC Tags Work
Practical guidance on how NFC tags work, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideHow QR Codes Work
Practical guidance on how QR codes work, covering objectives, dependencies, pilot evidence and ongoing ownership.
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