A/B Testing Proximity Notifications
How to run useful A/B tests for proximity notifications without confusing copy effects, trigger reliability and audience differences.
Read guidePublished library
All guides
Browse every guide that is currently public. Future articles remain hidden until their scheduled publication time.
60 published guides6 knowledge areas
60 guides shown
Access Control and Proximity Integration
Practical guidance on access control and proximity integration, covering selection, pilot evidence, ownership and ongoing operation.
Read guide
Accessibility Considerations for Museum Proximity
Practical guidance on accessibility considerations for museum proximity, with inclusive alternatives, venue testing and ongoing maintenance.
Read guideAccessibility in Indoor Navigation
Accessibility considerations for indoor navigation, including step-free routes, audio, screen readers, haptics and testing with disabled visitors.
Read guide
Accuracy Classes: Near, Immediate and Far
Practical guidance on accuracy classes: near, immediate and far, covering site testing, realistic thresholds and documented limits.
Read guide
Accuracy in Gallery Spaces
Practical guidance on accuracy in gallery spaces, covering site testing, realistic thresholds and documented limits.
Read guideAdvertising Interval and Its Effect on Detection
How the beacon advertising interval affects detection opportunity, latency, radio traffic and battery planning.
Read guideAisle and Zone-Based Offers
Practical guidance on aisle and zone-based offers, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guide
Alternatives to Beacon-Based Proximity
Practical guidance on alternatives to beacon-based proximity, covering selection, pilot evidence, ownership and ongoing operation.
Read guide
Analytics Dashboards for Proximity Campaigns
Practical guidance on analytics dashboards for proximity campaigns, covering UK data protection, minimisation, retention and accountability.
Read guideAnalytics Tools and Platforms for Proximity
Practical guidance on analytics tools and platforms for proximity, covering UK data protection, minimisation, retention and accountability.
Read guide
Anonymising and Pseudonymising Location Data
The difference between anonymising and pseudonymising location data, and why removing names does not necessarily remove identifiability.
Read guide
App Required vs No-App Experiences
How to choose between a native app, a mobile website or an app-free NFC and QR journey for physical-space experiences.
Read guideApplying Accessibility Standards to Indoor Wayfinding
How to translate relevant building, digital and service accessibility standards into indoor wayfinding requirements and acceptance evidence.
Read guide
As-Built Documentation
Practical guidance on as-built documentation, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guide
Assessing Whether Indoor Navigation Is Needed
Practical guidance on assessing whether indoor navigation is needed, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideAttribution Challenges in Proximity Marketing
Why proximity campaign attribution is difficult and how to report influence without claiming that every visit or sale was caused by a notification.
Read guideAudio Content Management and Updates
Practical guidance on audio content management and updates, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideAudio Wayfinding and Screen Reader Compatibility
Practical guidance on audio wayfinding and screen reader compatibility, covering inclusive routes, fallbacks, user testing and maintenance.
Read guide
Automated Deletion Policies
Practical guidance on automated deletion policies, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBattery Replacement Planning
Practical guidance on battery replacement planning, covering selection, pilot evidence, ownership and ongoing operation.
Read guideBeacon Accessories: Mounts, Cases and Fixings
Practical guidance on beacon accessories: mounts, cases and fixings, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacon Accuracy
What Bluetooth beacon accuracy means in practice, why RSSI varies, and how to set realistic proximity classes through site testing.
Read guideBeacon Battery Life and Maintenance
How advertising settings, temperature, battery chemistry and access affect beacon battery life and maintenance planning.
Read guideBeacon Calibration Checklist
Practical guidance on beacon calibration checklist, covering site testing, realistic thresholds and documented limits.
Read guideBeacon Calibration: Procedure, Tools and Records
A complete beacon calibration process covering site conditions, repeated measurements, tools, documentation and recalibration triggers.
Read guideBeacon Firmware Updates and Management
Practical guidance on beacon firmware updates and management, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideBeacon Hardware Selection and Supplier Due Diligence
Choose beacon hardware by environmental fit, configuration security, verified Bluetooth capability, support evidence and whole-life operational cost.
Read guideBeacon Operations and Maintenance Guide
Practical guidance on beacon operations and maintenance guide, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideBeacon Pilot Success Metrics
Practical guidance on beacon pilot success metrics, covering UK data protection, minimisation, retention and accountability.
Read guide
Beacon vs NFC vs QR: Choosing the Right Technology
A practical comparison of Bluetooth beacons, NFC tags and QR codes by range, user effort, compatibility, privacy and maintenance.
Read guide
Beacon-Based Queue Monitoring
Practical guidance on beacon-based queue monitoring, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideBenchmarking Against Industry Norms
Practical guidance on benchmarking against industry norms, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBluetooth Beacon Deployment Guide
A practical Bluetooth beacon deployment guide from site survey and procurement through installation, testing and operational handover.
Read guideBudget and Scale Considerations
Plan budget and scale considerations, including pilot, installation, integration, support and lifecycle costs.
Read guideBudgeting for Proximity Marketing
Practical guidance on budgeting for proximity marketing, covering cost drivers, recurring work, procurement and total ownership.
Read guideBuilding Internal Capability vs Using Integrators
Compare building internal capability and using integrators, focusing on venue fit, infrastructure, measured limits and operational effort.
Read guide
Building a Technology Mix for Complex Venues
Practical guidance on building a technology mix for complex venues, covering selection, pilot evidence, ownership and ongoing operation.
Read guideBuilding for Native Apps
Practical guidance on building for native apps, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBuilding for Web and Progressive Web Apps
Practical guidance on building for web and progressive web apps, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideCampaign Measurement
How to measure proximity campaigns from physical trigger to outcome without overstating reach, attribution or visitor identity.
Read guideCampaign and Pilot Metrics
Practical guidance on campaign and pilot metrics, covering UK data protection, minimisation, retention and accountability.
Read guideChoosing an IoT Integrator
How to assess an IoT integrator for proximity, indoor navigation and venue deployments.
Read guideCollecting More Data Than Necessary
Practical guidance on collecting more data than necessary, covering UK data protection, minimisation, retention and accountability.
Read guideCommon NFC Deployment Mistakes
Common NFC deployment failures involving metal surfaces, unclear interaction cues, incompatible tags, fragile content and missing maintenance ownership.
Read guideCommon Privacy Mistakes in Proximity Deployments
Practical guidance on common privacy mistakes in proximity deployments, covering UK data protection, minimisation, retention and accountability.
Read guideCommon Proximity Marketing Mistakes
Practical guidance on common proximity marketing mistakes, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideCommon QR Code Deployment Mistakes
Common QR deployment mistakes involving size, contrast, glare, distance, redirects, accessibility and unowned destination links.
Read guideComparing Analytics Across Locations and Periods
Practical guidance on comparing analytics across locations and periods, covering UK data protection, minimisation, retention and accountability.
Read guide
Connecting Beacons to an Existing Mobile App
Add beacon interactions to an existing app through a controlled permission model, backend mapping, device test matrix and operational ownership.
Read guideDynamic QR Codes Explained
How dynamic QR redirects work, where they are useful, and how to manage provider lock-in, security and link maintenance.
Read guideHow Accurate Are Bluetooth Beacons?
A practical answer to how accurate are Bluetooth beacons, including measurement limits, site testing and realistic decision criteria.
Read guideHow NFC Tags Work
Practical guidance on how NFC tags work, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideHow QR Codes Work
Practical guidance on how QR codes work, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideInclusive Design Principles for Indoor Wayfinding
Principles for designing indoor wayfinding around diverse mobility, sensory and cognitive needs, equivalent routes, fallbacks and user testing.
Read guideIndoor Navigation for Events
Temporary indoor navigation for conferences and events, covering rapid mapping, peak demand, signs and post-event removal.
Read guideIndoor Navigation for Museums
Indoor navigation for museums, including visitor routes, exhibit triggers, accessible journeys and content maintenance.
Read guideLocation Privacy Guide
A UK-focused location privacy guide covering data mapping, lawful basis, DPIAs, transparency and individual rights.
Read guideProximity Marketing for Retail
Retail proximity marketing across entrances, aisles and loyalty journeys, with practical controls for consent, frequency and measurement.
Read guideUK Accessibility Duties for Indoor Wayfinding Services
A practical overview of UK accessibility duties, reasonable adjustments, physical signage, digital interfaces and maintained alternatives.
Read guideNo published guide matches that search.
Try a broader phrase or choose another knowledge area.