Data Retention for Location Analytics
How to set and operate retention periods for raw signals, zone events, profiles, aggregates, reports and backups.
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101 published guides6 knowledge areas
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Common Indoor Navigation Mistakes
Practical guidance on common indoor navigation mistakes, covering selection, pilot evidence, ownership and ongoing operation.
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A Framework for Comparing Proximity Technologies
A repeatable framework for comparing Bluetooth beacons, NFC, QR and other proximity options by journey, environment, adoption, privacy and lifecycle.
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Comparing Retail Queue Detection Technologies
Compare cameras, Wi-Fi, Bluetooth, sensors and operational observation for retail queue detection, including accuracy, privacy and integration trade-offs.
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Beacons at Events and Conferences
Practical guidance on beacons at events and conferences, covering visitor needs, venue constraints, measurement and ongoing operation.
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Designing an Effective Proximity Pilot
Practical guidance on designing an effective proximity pilot, covering objectives, dependencies, pilot evidence and ongoing ownership.
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Data Protection Impact Assessments for Proximity
How to screen and structure a DPIA for proximity technology, visitor analytics and location-linked experiences in the UK.
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How to Choose Indoor Positioning Technology
A practical selection process for indoor positioning based on user journey, accuracy class, infrastructure, device participation, privacy and maintenance.
Read guideNFC for Retail Product Information
Practical guidance on NFC for retail product information, covering visitor needs, venue constraints, measurement and ongoing operation.
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Exhibit Triggered Content Delivery
Practical guidance on exhibit triggered content delivery, covering visitor needs, venue constraints, measurement and ongoing operation.
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Beacon Signal Range and Attenuation
Practical guidance on beacon signal range and attenuation, covering site testing, realistic thresholds and documented limits.
Read guideCross-Technology Deployment Failures
Common deployment failures that affect Bluetooth, NFC, QR and indoor systems, with controls for planning, testing, ownership and maintenance.
Read guideData Minimisation Principles for Proximity
Practical guidance on data minimisation principles for proximity, covering UK data protection, minimisation, retention and accountability.
Read guideIndoor Positioning Technologies Compared
A side-by-side comparison of BLE beacons, Wi-Fi, UWB, magnetic positioning, visual methods and hybrid indoor positioning approaches.
Read guideNFC for Exhibit and Asset Information
Practical guidance on NFC for exhibit and asset information, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideEntrance Detection and Welcome Messages
Practical guidance on entrance detection and welcome messages, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacon Projects That Failed and Why
Practical guidance on beacon projects that failed and why, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideDeploying Without Stakeholder Buy-In
Practical guidance on deploying without stakeholder buy-in, covering selection, pilot evidence, ownership and ongoing operation.
Read guideData Minimisation and Retention
Data minimisation, pseudonymisation, retention schedules and deletion controls for proximity analytics.
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Budgeting for Indoor Navigation
Practical guidance on budgeting for indoor navigation, covering cost drivers, recurring work, procurement and total ownership.
Read guideNFC for Event Ticketing and Access
Practical guidance on NFC for event ticketing and access, covering visitor needs, venue constraints, measurement and ongoing operation.
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Deploying Without a Measurement Plan
Practical guidance on deploying without a measurement plan, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacon Placement
A venue-focused guide to beacon height, orientation, line of sight and placement in retail, museums, warehouses and events.
Read guideDefining Deployment Objectives
Practical guidance on defining deployment objectives, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideData Breaches Involving Location Information
Practical guidance on data breaches involving location information, covering UK data protection, minimisation, retention and accountability.
Read guideBritish Standards for Indoor Navigation
A practical UK guide to BS 8300, BS 5499, IndoorGML, WCAG, procurement evidence and measured indoor navigation testing.
Read guideNFC and QR Mistakes
Practical guidance on NFC and QR mistakes, covering selection, pilot evidence, ownership and ongoing operation.
Read guideDefining Proximity Marketing in Practice
Practical guidance on defining proximity marketing in practice, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacon Inventory and Asset Management
Practical guidance on beacon inventory and asset management, covering ownership, records, maintenance, handover and lifecycle decisions.
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Daily and Weekly Monitoring Routines
Practical guidance on daily and weekly monitoring routines, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideConsent Mechanisms
Consent and preference design for app-based and app-free proximity experiences, including withdrawal and separate purposes.
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Bluetooth Beacons vs Wi-Fi for Indoor Positioning
Compare Bluetooth beacons and Wi-Fi positioning, including RSSI, Wi-Fi RTT, infrastructure, device support and measured venue testing.
Read guideMalicious QR Codes and Phishing
Practical guidance on malicious QR codes and phishing, covering realistic threats, practical controls, testing and incident response.
Read guideDefining Campaign Success Metrics
Practical guidance on defining campaign success metrics, covering UK data protection, minimisation, retention and accountability.
Read guideBeacon Identifiers: UUID, Major and Minor
A practical guide to iBeacon UUID, Major and Minor values, identifier planning, inventory records and change control.
Read guideCost-Benefit Analysis for Proximity Technology
Plan cost-benefit analysis for proximity technology, including pilot, installation, integration, support and lifecycle costs.
Read guideConsent for App-Free Proximity Experiences
Practical guidance on consent for app-free proximity experiences, covering UK data protection, minimisation, retention and accountability.
Read guideBluetooth Beacons vs UWB
Compare Bluetooth beacons and UWB, focusing on venue fit, infrastructure, measured limits and operational effort.
Read guideLocking and Write-Protecting NFC Tags
Practical guidance on locking and write-protecting NFC tags, covering realistic threats, practical controls, testing and incident response.
Read guideConsent in Public Museum Spaces
Practical guidance on consent in public museum spaces, covering UK data protection, minimisation, retention and accountability.
Read guideBeacon Hardware Compatibility Checklist
Practical guidance on beacon hardware compatibility checklist, covering objectives, dependencies, pilot evidence and ongoing ownership.
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A/B Testing Proximity Notifications
How to run useful A/B tests for proximity notifications without confusing copy effects, trigger reliability and audience differences.
Read guideAccess Control and Proximity Integration
Practical guidance on access control and proximity integration, covering selection, pilot evidence, ownership and ongoing operation.
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Accessibility Considerations for Museum Proximity
Practical guidance on accessibility considerations for museum proximity, with inclusive alternatives, venue testing and ongoing maintenance.
Read guideAccessibility in Indoor Navigation
Accessibility considerations for indoor navigation, including step-free routes, audio, screen readers, haptics and testing with disabled visitors.
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Accuracy Classes: Near, Immediate and Far
Practical guidance on accuracy classes: near, immediate and far, covering site testing, realistic thresholds and documented limits.
Read guideAccuracy in Gallery Spaces
Practical guidance on accuracy in gallery spaces, covering site testing, realistic thresholds and documented limits.
Read guideAdvertising Interval and Its Effect on Detection
How the beacon advertising interval affects detection opportunity, latency, radio traffic and battery planning.
Read guideAisle and Zone-Based Offers
Practical guidance on aisle and zone-based offers, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideAlternatives to Beacon-Based Proximity
Practical guidance on alternatives to beacon-based proximity, covering selection, pilot evidence, ownership and ongoing operation.
Read guideAnalytics Dashboards for Proximity Campaigns
Practical guidance on analytics dashboards for proximity campaigns, covering UK data protection, minimisation, retention and accountability.
Read guideAnalytics Tools and Platforms for Proximity
Practical guidance on analytics tools and platforms for proximity, covering UK data protection, minimisation, retention and accountability.
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Anonymising and Pseudonymising Location Data
The difference between anonymising and pseudonymising location data, and why removing names does not necessarily remove identifiability.
Read guideApp Required vs No-App Experiences
How to choose between a native app, a mobile website or an app-free NFC and QR journey for physical-space experiences.
Read guideApplying Accessibility Standards to Indoor Wayfinding
How to translate relevant building, digital and service accessibility standards into indoor wayfinding requirements and acceptance evidence.
Read guideAs-Built Documentation
Practical guidance on as-built documentation, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideAssessing Whether Indoor Navigation Is Needed
Practical guidance on assessing whether indoor navigation is needed, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideAttribution Challenges in Proximity Marketing
Why proximity campaign attribution is difficult and how to report influence without claiming that every visit or sale was caused by a notification.
Read guideAudio Content Management and Updates
Practical guidance on audio content management and updates, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideAudio Wayfinding and Screen Reader Compatibility
Practical guidance on audio wayfinding and screen reader compatibility, covering inclusive routes, fallbacks, user testing and maintenance.
Read guideAutomated Deletion Policies
Practical guidance on automated deletion policies, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBattery Replacement Planning
Practical guidance on battery replacement planning, covering selection, pilot evidence, ownership and ongoing operation.
Read guideBeacon Accessories: Mounts, Cases and Fixings
Practical guidance on beacon accessories: mounts, cases and fixings, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacon Accuracy
What Bluetooth beacon accuracy means in practice, why RSSI varies, and how to set realistic proximity classes through site testing.
Read guideBeacon Battery Life and Maintenance
How advertising settings, temperature, battery chemistry and access affect beacon battery life and maintenance planning.
Read guideBeacon Calibration Checklist
Practical guidance on beacon calibration checklist, covering site testing, realistic thresholds and documented limits.
Read guideBeacon Calibration: Procedure, Tools and Records
A complete beacon calibration process covering site conditions, repeated measurements, tools, documentation and recalibration triggers.
Read guideBeacon Firmware Updates and Management
Practical guidance on beacon firmware updates and management, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideBeacon Hardware Selection and Supplier Due Diligence
Choose beacon hardware by environmental fit, configuration security, verified Bluetooth capability, support evidence and whole-life operational cost.
Read guideBeacon Operations and Maintenance Guide
Practical guidance on beacon operations and maintenance guide, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideBeacon Pilot Success Metrics
Practical guidance on beacon pilot success metrics, covering UK data protection, minimisation, retention and accountability.
Read guideBeacon vs NFC vs QR: Choosing the Right Technology
A practical comparison of Bluetooth beacons, NFC tags and QR codes by range, user effort, compatibility, privacy and maintenance.
Read guideBeacon-Based Queue Monitoring
Practical guidance on beacon-based queue monitoring, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideBenchmarking Against Industry Norms
Practical guidance on benchmarking against industry norms, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBluetooth Beacon Deployment Guide
A practical Bluetooth beacon deployment guide from site survey and procurement through installation, testing and operational handover.
Read guideBudget and Scale Considerations
Plan budget and scale considerations, including pilot, installation, integration, support and lifecycle costs.
Read guideBudgeting for Proximity Marketing
Practical guidance on budgeting for proximity marketing, covering cost drivers, recurring work, procurement and total ownership.
Read guideBuilding Internal Capability vs Using Integrators
Compare building internal capability and using integrators, focusing on venue fit, infrastructure, measured limits and operational effort.
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Building a Technology Mix for Complex Venues
Practical guidance on building a technology mix for complex venues, covering selection, pilot evidence, ownership and ongoing operation.
Read guideBuilding for Native Apps
Practical guidance on building for native apps, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBuilding for Web and Progressive Web Apps
Practical guidance on building for web and progressive web apps, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideCampaign Measurement
How to measure proximity campaigns from physical trigger to outcome without overstating reach, attribution or visitor identity.
Read guideCampaign and Pilot Metrics
Practical guidance on campaign and pilot metrics, covering UK data protection, minimisation, retention and accountability.
Read guideChoosing an IoT Integrator
How to assess an IoT integrator for proximity, indoor navigation and venue deployments.
Read guideCollecting More Data Than Necessary
Practical guidance on collecting more data than necessary, covering UK data protection, minimisation, retention and accountability.
Read guideCommon NFC Deployment Mistakes
Common NFC deployment failures involving metal surfaces, unclear interaction cues, incompatible tags, fragile content and missing maintenance ownership.
Read guideCommon Privacy Mistakes in Proximity Deployments
Practical guidance on common privacy mistakes in proximity deployments, covering UK data protection, minimisation, retention and accountability.
Read guideCommon Proximity Marketing Mistakes
Practical guidance on common proximity marketing mistakes, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideCommon QR Code Deployment Mistakes
Common QR deployment mistakes involving size, contrast, glare, distance, redirects, accessibility and unowned destination links.
Read guideComparing Analytics Across Locations and Periods
Practical guidance on comparing analytics across locations and periods, covering UK data protection, minimisation, retention and accountability.
Read guideConnecting Beacons to an Existing Mobile App
Add beacon interactions to an existing app through a controlled permission model, backend mapping, device test matrix and operational ownership.
Read guideDynamic QR Codes Explained
How dynamic QR redirects work, where they are useful, and how to manage provider lock-in, security and link maintenance.
Read guideHow Accurate Are Bluetooth Beacons?
A practical answer to how accurate are Bluetooth beacons, including measurement limits, site testing and realistic decision criteria.
Read guideHow NFC Tags Work
Practical guidance on how NFC tags work, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideHow QR Codes Work
Practical guidance on how QR codes work, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideInclusive Design Principles for Indoor Wayfinding
Principles for designing indoor wayfinding around diverse mobility, sensory and cognitive needs, equivalent routes, fallbacks and user testing.
Read guideIndoor Navigation for Events
Temporary indoor navigation for conferences and events, covering rapid mapping, peak demand, signs and post-event removal.
Read guideIndoor Navigation for Museums
Indoor navigation for museums, including visitor routes, exhibit triggers, accessible journeys and content maintenance.
Read guideLocation Privacy Guide
A UK-focused location privacy guide covering data mapping, lawful basis, DPIAs, transparency and individual rights.
Read guideProximity Marketing for Retail
Retail proximity marketing across entrances, aisles and loyalty journeys, with practical controls for consent, frequency and measurement.
Read guideUK Accessibility Duties for Indoor Wayfinding Services
A practical overview of UK accessibility duties, reasonable adjustments, physical signage, digital interfaces and maintained alternatives.
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