Fallback Strategies When Web Bluetooth Is Unavailable
Practical guidance on fallback strategies when Web Bluetooth is unavailable, covering selection, pilot evidence, ownership and ongoing operation.
Read guidePublished library
All guides
Browse every guide that is currently public. Future articles remain hidden until their scheduled publication time.
235 published guides6 knowledge areas
235 guides shown
Monitoring and Maintenance
Practical guidance on monitoring and maintenance, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guide
Re-Identification Risks from Location Data
Practical guidance on re-identification risks from location data, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guide
Multi-Language Audio Guide Delivery
Practical guidance on multi-language audio guide delivery, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guide
Redirect Management for Dynamic QR
Practical guidance on redirect management for dynamic QR, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guide
Reporting to Stakeholders
Practical guidance on reporting to stakeholders, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guide
Factors That Affect Proximity Accuracy
Practical guidance on factors that affect proximity accuracy, covering environmental variation, repeatable testing and documented limits.
Read guideManaging the Integrator Relationship
Practical guidance on managing the integrator relationship, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guidePublic Perception and Trust
Practical guidance on public perception and trust, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideMapping Conference Venues and Exhibition Halls
Practical guidance on mapping conference venues and exhibition halls, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideQR Code Types, Capacity and Error Correction
A technical guide to QR code structure, data capacity, error correction, static and dynamic destinations, scanning and practical limitations.
Read guide
Quiet Hours and Frequency Caps
Practical guidance on quiet hours and frequency caps, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideEstimating Replacement Cycles
Practical guidance on estimating replacement cycles, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideIntegration with Existing Systems
Practical guidance on integration with existing systems, covering selection, pilot evidence, ownership and ongoing operation.
Read guidePrivacy Risks of Location-Based Marketing
Practical guidance on privacy risks of location-based marketing, covering UK data protection, minimisation, retention and accountability.
Read guideMap Accuracy and Validation
Practical guidance on map accuracy and validation, covering site testing, realistic thresholds and documented limits.
Read guideQR Code Security Risks
The practical security risks of public QR codes, including sticker replacement, misleading destinations, redirects and weak operational controls.
Read guide
Queue Detection Accuracy and Limitations
Practical guidance on queue detection accuracy and limitations, covering site testing, realistic thresholds and documented limits.
Read guideEnvironmental Interference
Practical guidance on environmental interference, covering site testing, realistic thresholds and documented limits.
Read guide
Integrating Proximity with CMS Platforms
Practical guidance on integrating proximity with CMS platforms, covering selection, pilot evidence, ownership and ongoing operation.
Read guidePrivacy Mistakes
Practical guidance on privacy mistakes, covering UK data protection, minimisation, retention and accountability.
Read guideManaging Peak Period Navigation Demand
Practical guidance on managing peak period navigation demand, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideQR Code Scanning on Mobile Devices
Practical guidance on QR code scanning on mobile devices, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideConsent and Opt-In Strategies for Shoppers
Practical guidance on consent and opt-in strategies for shoppers, covering UK data protection, minimisation, retention and accountability.
Read guideDocumenting Calibration Results
Practical guidance on documenting calibration results, covering site testing, realistic thresholds and documented limits.
Read guideInstallation Standards and Best Practices
Practical guidance on installation standards and best practices, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guidePrivacy and Analytics FAQ
Practical guidance on privacy and analytics faq, covering UK data protection, minimisation, retention and accountability.
Read guideBLE Beacon Formats and Protocols: iBeacon, Eddystone and AltBeacon
A current comparison of iBeacon, Eddystone and AltBeacon, including legacy status, receiving software, identifier design and migration risk.
Read guideBLE Beacon Interference Troubleshooting
Practical guidance on BLE beacon interference troubleshooting, covering site testing, realistic thresholds and documented limits.
Read guide
Beacon-Triggered Audio Guides
Practical guidance on beacon-triggered audio guides, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacons in Museums and Heritage Sites
Practical guidance on beacons in museums and heritage sites, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideBeacons in Retail
Practical guidance on beacons in retail, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideBeacons in Transport Hubs
Practical guidance on beacons in transport hubs, covering selection, pilot evidence, ownership and ongoing operation.
Read guideBluetooth Beacon-Based Positioning
Practical guidance on bluetooth beacon-based positioning, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBluetooth Channel Sounding for Distance Measurement
Practical guidance on Bluetooth channel sounding for distance measurement, covering selection, pilot evidence, ownership and ongoing operation.
Read guideBluetooth Features and Standards Roadmap for Proximity Projects
Track useful Bluetooth capabilities without buying on version labels, and plan pilots, firmware support and migration around named features.
Read guideBluetooth Low Energy Broadcasting Explained
How Bluetooth Low Energy broadcasting works, including advertising packets, receiver behaviour, measured limits and operational choices.
Read guideBroadcast Channels and Congestion
Practical guidance on broadcast channels and congestion, covering site testing, realistic thresholds and documented limits.
Read guideCalibrating Beacons for Your Environment
Practical guidance on calibrating beacons for your environment, covering site testing, realistic thresholds and documented limits.
Read guideCalibration Tools and Apps
Practical guidance on calibration tools and apps, covering environmental variation, repeatable testing and documented limits.
Read guideCoin Cell vs Lithium Battery Beacons
Practical guidance on coin cell vs lithium battery beacons, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideCommon Beacon Deployment Mistakes
Practical guidance on common beacon deployment mistakes, covering selection, pilot evidence, ownership and ongoing operation.
Read guideCommon Beacon Placement Mistakes
Practical guidance on common beacon placement mistakes, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideConfigurable Beacon Payloads
How to govern configurable beacon identifiers and frame types without creating duplicate IDs, insecure configuration paths or unsupported app journeys.
Read guideConsent for App-Based Proximity
Practical guidance on consent for app-based proximity, covering UK data protection, minimisation, retention and accountability.
Read guideDecommissioning and Reassigning Beacons
Practical guidance on decommissioning and reassigning beacons, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideDeploying Without Ongoing Maintenance Plans
Practical guidance on deploying without ongoing maintenance plans, covering selection, pilot evidence, ownership and ongoing operation.
Read guide
Evaluating Pilot Results
Practical guidance on evaluating pilot results, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guide
Event Wayfinding Checklist
A practical wayfinding checklist for temporary events covering arrival, peak movement, accessible routes, signage, digital maps and removal.
Read guideEvent Wayfinding: Planning, Live Operation and Review
Plan event wayfinding before opening, manage live route changes and evaluate the system after close-down.
Read guideExhibit-Level Wayfinding
Practical guidance on exhibit-level wayfinding, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideFailing to Conduct a DPIA
Practical guidance on failing to conduct a DPIA, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideFailing to Plan for Battery Replacement
Practical guidance on failing to plan for battery replacement, covering selection, pilot evidence, ownership and ongoing operation.
Read guide
Feeding Proximity Data into Business Intelligence Tools
Turn beacon, NFC and QR events into governed BI datasets without treating RSSI as distance, hiding selection bias or exporting unnecessary personal data.
Read guideFirmware and Configuration Management
Practical guidance on firmware and configuration management, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideFloor Plan Data Sources and Formats
Practical guidance on floor plan data sources and formats, covering UK data protection, minimisation, retention and accountability.
Read guideFootfall and Dwell-Time Metrics
Practical guidance on footfall and dwell-time metrics, covering UK data protection, minimisation, retention and accountability.
Read guideFrequently Asked Questions About Location Privacy
Practical guidance on frequently asked questions about location privacy, covering UK data protection, minimisation, retention and accountability.
Read guideFunding Options for Museum and Heritage Proximity Projects
Plan funding options for museum and heritage proximity projects, including pilot, installation, integration, support and lifecycle costs.
Read guideHandover Checklists
Practical guidance on handover checklists, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideHandover to Operations
Practical guidance on handover to operations, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideHardware Costs
Practical guidance on hardware costs, covering cost drivers, recurring work, procurement and total ownership.
Read guide
Headset and Speaker Considerations
Practical guidance on headset and speaker considerations, covering selection, pilot evidence, ownership and ongoing operation.
Read guideHealth and Safety Considerations for Beacon Installation
Plan beacon installation safely, including work at height, building fabric, CDM scope, public protection and battery handling.
Read guideHeatmaps and Zone Analytics
Practical guidance on heatmaps and zone analytics, covering UK data protection, minimisation, retention and accountability.
Read guideHidden Costs in Proximity Deployments
Practical guidance on hidden costs in proximity deployments, covering cost drivers, recurring work, procurement and total ownership.
Read guideHow Much Does a Beacon System Cost?
A practical answer to how much does a beacon system cost, including measurement limits, site testing and realistic decision criteria.
Read guide
How New Standards Affect Existing Proximity Deployments
Assess new Bluetooth, NFC and indoor-data standards without disrupting a stable deployment or assuming that old hardware is immediately obsolete.
Read guideHow Venues Use Location Analytics
How venues turn location signals into operational decisions while accounting for coverage, bias, privacy, retention and measurable action.
Read guideHow to Document a Beacon Installation
How to document beacon identifiers, settings, exact positions, photographs, calibration results and later changes.
Read guideHow to Plan a Beacon Deployment
A step-by-step beacon deployment plan covering outcomes, site information, zones, hardware settings, pilot criteria and handover.
Read guideHow to Prevent Notification Fatigue
How to control location-based notification frequency, dwell time, repetition and relevance without exhausting visitors.
Read guideHow to Test a Proximity Pilot With Real Visitors
A practical method for testing a proximity pilot with real visitors and separating technical success from operational usefulness.
Read guideICO Guidance on Location Data
Practical guidance on ICO guidance on location data, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideIgnoring Accessibility Requirements
Practical guidance on ignoring accessibility requirements, with inclusive alternatives, venue testing and ongoing maintenance.
Read guideInadequate Consent Mechanisms
Practical guidance on inadequate consent mechanisms, covering UK data protection, minimisation, retention and accountability.
Read guideIndividual Rights: Access, Deletion and Objection
Practical guidance on individual rights: access, deletion and objection, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideIndoor Mapping Workflow
A practical indoor mapping workflow from source plans and site verification to route graphs, points of interest and publication.
Read guideIndoor Mapping: Data Sources, Accuracy and Version Control
How indoor maps are sourced, created, validated, updated and governed for navigation, zones and location-based services.
Read guideIndoor Navigation Data Maintenance
How to maintain indoor navigation data when rooms, routes, services, opening times and accessibility conditions change.
Read guideIndoor Navigation Planning Guide
A planning guide for deciding whether indoor navigation is needed, defining requirements and setting realistic accuracy and budget expectations.
Read guideIndoor Navigation Technology
Practical guidance on indoor navigation technology, covering selection, pilot evidence, ownership and ongoing operation.
Read guideIndoor Positioning Standards and Interoperability
Understand what IndoorGML, Bluetooth ranging, UWB ecosystems and accessibility standards can standardise—and what still needs venue-specific integration.
Read guideInstallation Process
Practical guidance on installation process, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideInstallation and Documentation
Practical guidance on installation and documentation, covering selection, pilot evidence, ownership and ongoing operation.
Read guideInstallation and Integration Costs
Practical guidance on installation and integration costs, covering cost drivers, recurring work, procurement and total ownership.
Read guideIntegrating Queue Data with Staffing Systems
Practical guidance on integrating queue data with staffing systems, covering UK data protection, minimisation, retention and accountability.
Read guideLimitations of Proximity Marketing
Practical guidance on limitations of proximity marketing, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideLocation Analytics: Metrics, Heatmaps and Visitor Journeys
A practical guide to footfall, dwell time, heatmaps, visitor journeys, comparison periods, coverage bias and analytics platforms.
Read guideLocation-Based Notifications
Best practices for location-based notifications, including trigger zones, message relevance, frequency caps and testing.
Read guide
Loyalty Integration with Beacons
Practical guidance on loyalty integration with beacons, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideMeasuring Conversion from Proximity Triggers
Practical guidance on measuring conversion from proximity triggers, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideMeasuring Event Proximity Engagement
Practical guidance on measuring event proximity engagement, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideMeasuring Notification Engagement
Practical guidance on measuring notification engagement, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideMeasuring Retail Proximity Campaigns
Practical guidance on measuring retail proximity campaigns, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideMeasuring Return on Investment
Practical guidance on measuring return on investment, covering cost drivers, recurring work, procurement and total ownership.
Read guideMessage Personalisation and Context
Practical guidance on message personalisation and context, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideNFC Privacy Considerations
Practical guidance on NFC privacy considerations, covering UK data protection, minimisation, retention and accountability.
Read guideNFC Read Range and Limitations
Practical guidance on NFC read range and limitations, covering site testing, realistic thresholds and documented limits.
Read guideNFC Spoofing and Relay Attacks
Practical guidance on NFC spoofing and relay attacks, covering realistic threats, practical controls, testing and incident response.
Read guideNFC Tag Security Basics
NFC tag security basics for URLs, information points, staff workflows and access-control projects.
Read guideNFC Tag Types and Memory Sizes
Practical guidance on NFC tag types and memory sizes, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideNFC Tag Types, Memory and Read Range
Compare NFC tag types, memory sizes, read range, phone compatibility and the conditions that affect reliable tapping in real venues.
Read guideNFC Use Cases
Practical guidance on NFC use cases, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideNFC vs QR for Asset and Exhibit Information
Choosing NFC or QR for asset records, museum exhibits and visitor information by visibility, durability, compatibility and security.
Read guideNFC vs QR for Event Programmes
Practical guidance on NFC vs QR for event programmes, covering selection criteria, venue fit, trade-offs and pilot evidence.
Read guideNFC vs QR for Retail Shelf Labels
Practical guidance on NFC vs QR for retail shelf labels, covering selection criteria, venue fit, trade-offs and pilot evidence.
Read guideNFC vs QR for Specific Scenarios
Compare NFC and QR for specific scenarios, focusing on venue fit, infrastructure, measured limits and operational effort.
Read guideNFC vs QR for Wayfinding Signs
Practical guidance on NFC vs QR for wayfinding signs, covering selection criteria, venue fit, trade-offs and pilot evidence.
Read guideNFC-Compatible Phones and Devices
Practical guidance on NFC-compatible phones and devices, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guide
Networking and Session Recommendations
Practical guidance on networking and session recommendations, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideNotification Content Design for Proximity
Practical guidance on notification content design for proximity, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideNotification Frequency and Timing
Practical guidance on notification frequency and timing, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideObtaining Valid Consent for Proximity Marketing
Practical guidance on obtaining valid consent for proximity marketing, covering UK data protection, minimisation, retention and accountability.
Read guideOpt-In vs Legitimate Interest for Location Data
Practical guidance on opt-in vs legitimate interest for location data, covering selection criteria, venue fit, trade-offs and pilot evidence.
Read guidePOS and Loyalty Integration for Proximity Experiences
Connect proximity interactions to POS or loyalty systems without exposing payment data, over-linking identities or confusing campaign attribution with tran…
Read guidePlacing NFC Tags on Metal Surfaces Without Preparation
Practical guidance on placing NFC tags on metal surfaces without preparation, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guidePlanning a Proximity Marketing Strategy
Practical guidance on planning a proximity marketing strategy, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideProximity Marketing for Events
Practical guidance on proximity marketing for events, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideProximity Marketing for Museums
Practical guidance on proximity marketing for museums, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideQR Code Best Practices for Public Spaces
Practical guidance on QR code best practices for public spaces, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideQR Code Limitations and Failure Modes
Practical guidance on QR code limitations and failure modes, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideDefining KPIs for Proximity Pilots
Practical guidance on defining kpis for proximity pilots, covering UK data protection, minimisation, retention and accountability.
Read guideDefining Navigation Requirements
Practical guidance on defining navigation requirements, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideNFC in Heritage and Interpretation
Practical guidance on NFC in heritage and interpretation, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideHow to Measure Proximity Campaigns
A practical method for measure proximity campaigns, with evidence, handover and maintenance checks.
Read guideBeacons in Healthcare Settings
Practical guidance on beacons in healthcare settings, covering selection, pilot evidence, ownership and ongoing operation.
Read guideEvaluating Beacon Hardware Suppliers
Practical guidance on evaluating beacon hardware suppliers, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideData Sharing with Third Parties
Practical guidance on data sharing with third parties, covering UK data protection, minimisation, retention and accountability.
Read guideCreating and Updating Indoor Maps
How to create indoor maps that remain useful after room changes, temporary closures, renamed destinations and accessibility updates.
Read guideNFC for Staff Check-In and Asset Tracking
Practical guidance on NFC for staff check-in and asset tracking, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideHow to Define Location Zones for Notifications
A step-by-step method for turning a floor plan into tested notification zones with boundaries, dwell rules and fallback behaviour.
Read guideBeacons for Asset Tracking
Practical guidance on beacons for asset tracking, covering selection, pilot evidence, ownership and ongoing operation.
Read guideEnterprise-Scale Proximity Deployments
Practical guidance on enterprise-scale proximity deployments, covering selection, pilot evidence, ownership and ongoing operation.
Read guideData Retention for Location Analytics
How to set and operate retention periods for raw signals, zone events, profiles, aggregates, reports and backups.
Read guideCommon Indoor Navigation Mistakes
Practical guidance on common indoor navigation mistakes, covering selection, pilot evidence, ownership and ongoing operation.
Read guideA Framework for Comparing Proximity Technologies
A repeatable framework for comparing Bluetooth beacons, NFC, QR and other proximity options by journey, environment, adoption, privacy and lifecycle.
Read guideComparing Retail Queue Detection Technologies
Compare cameras, Wi-Fi, Bluetooth, sensors and operational observation for retail queue detection, including accuracy, privacy and integration trade-offs.
Read guideBeacons at Events and Conferences
Practical guidance on beacons at events and conferences, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideDesigning an Effective Proximity Pilot
Practical guidance on designing an effective proximity pilot, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideData Protection Impact Assessments for Proximity
How to screen and structure a DPIA for proximity technology, visitor analytics and location-linked experiences in the UK.
Read guide
How to Choose Indoor Positioning Technology
A practical selection process for indoor positioning based on user journey, accuracy class, infrastructure, device participation, privacy and maintenance.
Read guideNFC for Retail Product Information
Practical guidance on NFC for retail product information, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideExhibit Triggered Content Delivery
Practical guidance on exhibit triggered content delivery, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideBeacon Signal Range and Attenuation
Practical guidance on beacon signal range and attenuation, covering site testing, realistic thresholds and documented limits.
Read guideCross-Technology Deployment Failures
Common deployment failures that affect Bluetooth, NFC, QR and indoor systems, with controls for planning, testing, ownership and maintenance.
Read guideData Minimisation Principles for Proximity
Practical guidance on data minimisation principles for proximity, covering UK data protection, minimisation, retention and accountability.
Read guideIndoor Positioning Technologies Compared
A side-by-side comparison of BLE beacons, Wi-Fi, UWB, magnetic positioning, visual methods and hybrid indoor positioning approaches.
Read guideNFC for Exhibit and Asset Information
Practical guidance on NFC for exhibit and asset information, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideEntrance Detection and Welcome Messages
Practical guidance on entrance detection and welcome messages, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacon Projects That Failed and Why
Practical guidance on beacon projects that failed and why, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideDeploying Without Stakeholder Buy-In
Practical guidance on deploying without stakeholder buy-in, covering selection, pilot evidence, ownership and ongoing operation.
Read guideData Minimisation and Retention
Data minimisation, pseudonymisation, retention schedules and deletion controls for proximity analytics.
Read guideBudgeting for Indoor Navigation
Practical guidance on budgeting for indoor navigation, covering cost drivers, recurring work, procurement and total ownership.
Read guideNFC for Event Ticketing and Access
Practical guidance on NFC for event ticketing and access, covering visitor needs, venue constraints, measurement and ongoing operation.
Read guideDeploying Without a Measurement Plan
Practical guidance on deploying without a measurement plan, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacon Placement
A venue-focused guide to beacon height, orientation, line of sight and placement in retail, museums, warehouses and events.
Read guideDefining Deployment Objectives
Practical guidance on defining deployment objectives, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideData Breaches Involving Location Information
Practical guidance on data breaches involving location information, covering UK data protection, minimisation, retention and accountability.
Read guideBritish Standards for Indoor Navigation
A practical UK guide to BS 8300, BS 5499, IndoorGML, WCAG, procurement evidence and measured indoor navigation testing.
Read guideNFC and QR Mistakes
Practical guidance on NFC and QR mistakes, covering selection, pilot evidence, ownership and ongoing operation.
Read guideDefining Proximity Marketing in Practice
Practical guidance on defining proximity marketing in practice, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacon Inventory and Asset Management
Practical guidance on beacon inventory and asset management, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideDaily and Weekly Monitoring Routines
Practical guidance on daily and weekly monitoring routines, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideConsent Mechanisms
Consent and preference design for app-based and app-free proximity experiences, including withdrawal and separate purposes.
Read guideBluetooth Beacons vs Wi-Fi for Indoor Positioning
Compare Bluetooth beacons and Wi-Fi positioning, including RSSI, Wi-Fi RTT, infrastructure, device support and measured venue testing.
Read guideMalicious QR Codes and Phishing
Practical guidance on malicious QR codes and phishing, covering realistic threats, practical controls, testing and incident response.
Read guideDefining Campaign Success Metrics
Practical guidance on defining campaign success metrics, covering UK data protection, minimisation, retention and accountability.
Read guideBeacon Identifiers: UUID, Major and Minor
A practical guide to iBeacon UUID, Major and Minor values, identifier planning, inventory records and change control.
Read guideCost-Benefit Analysis for Proximity Technology
Plan cost-benefit analysis for proximity technology, including pilot, installation, integration, support and lifecycle costs.
Read guideConsent for App-Free Proximity Experiences
Practical guidance on consent for app-free proximity experiences, covering UK data protection, minimisation, retention and accountability.
Read guideBluetooth Beacons vs UWB
Compare Bluetooth beacons and UWB, focusing on venue fit, infrastructure, measured limits and operational effort.
Read guideLocking and Write-Protecting NFC Tags
Practical guidance on locking and write-protecting NFC tags, covering realistic threats, practical controls, testing and incident response.
Read guideConsent in Public Museum Spaces
Practical guidance on consent in public museum spaces, covering UK data protection, minimisation, retention and accountability.
Read guideBeacon Hardware Compatibility Checklist
Practical guidance on beacon hardware compatibility checklist, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideA/B Testing Proximity Notifications
How to run useful A/B tests for proximity notifications without confusing copy effects, trigger reliability and audience differences.
Read guideAccess Control and Proximity Integration
Practical guidance on access control and proximity integration, covering selection, pilot evidence, ownership and ongoing operation.
Read guideAccessibility Considerations for Museum Proximity
Practical guidance on accessibility considerations for museum proximity, with inclusive alternatives, venue testing and ongoing maintenance.
Read guideAccessibility in Indoor Navigation
Accessibility considerations for indoor navigation, including step-free routes, audio, screen readers, haptics and testing with disabled visitors.
Read guideAccuracy Classes: Near, Immediate and Far
Practical guidance on accuracy classes: near, immediate and far, covering site testing, realistic thresholds and documented limits.
Read guideAccuracy in Gallery Spaces
Practical guidance on accuracy in gallery spaces, covering site testing, realistic thresholds and documented limits.
Read guideAdvertising Interval and Its Effect on Detection
How the beacon advertising interval affects detection opportunity, latency, radio traffic and battery planning.
Read guideAisle and Zone-Based Offers
Practical guidance on aisle and zone-based offers, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideAlternatives to Beacon-Based Proximity
Practical guidance on alternatives to beacon-based proximity, covering selection, pilot evidence, ownership and ongoing operation.
Read guideAnalytics Dashboards for Proximity Campaigns
Practical guidance on analytics dashboards for proximity campaigns, covering UK data protection, minimisation, retention and accountability.
Read guideAnalytics Tools and Platforms for Proximity
Practical guidance on analytics tools and platforms for proximity, covering UK data protection, minimisation, retention and accountability.
Read guideAnonymising and Pseudonymising Location Data
The difference between anonymising and pseudonymising location data, and why removing names does not necessarily remove identifiability.
Read guideApp Required vs No-App Experiences
How to choose between a native app, a mobile website or an app-free NFC and QR journey for physical-space experiences.
Read guideApplying Accessibility Standards to Indoor Wayfinding
How to translate relevant building, digital and service accessibility standards into indoor wayfinding requirements and acceptance evidence.
Read guideAs-Built Documentation
Practical guidance on as-built documentation, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideAssessing Whether Indoor Navigation Is Needed
Practical guidance on assessing whether indoor navigation is needed, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideAttribution Challenges in Proximity Marketing
Why proximity campaign attribution is difficult and how to report influence without claiming that every visit or sale was caused by a notification.
Read guideAudio Content Management and Updates
Practical guidance on audio content management and updates, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideAudio Wayfinding and Screen Reader Compatibility
Practical guidance on audio wayfinding and screen reader compatibility, covering inclusive routes, fallbacks, user testing and maintenance.
Read guideAutomated Deletion Policies
Practical guidance on automated deletion policies, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBattery Replacement Planning
Practical guidance on battery replacement planning, covering selection, pilot evidence, ownership and ongoing operation.
Read guideBeacon Accessories: Mounts, Cases and Fixings
Practical guidance on beacon accessories: mounts, cases and fixings, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBeacon Accuracy
What Bluetooth beacon accuracy means in practice, why RSSI varies, and how to set realistic proximity classes through site testing.
Read guideBeacon Battery Life and Maintenance
How advertising settings, temperature, battery chemistry and access affect beacon battery life and maintenance planning.
Read guideBeacon Calibration Checklist
Practical guidance on beacon calibration checklist, covering site testing, realistic thresholds and documented limits.
Read guideBeacon Calibration: Procedure, Tools and Records
A complete beacon calibration process covering site conditions, repeated measurements, tools, documentation and recalibration triggers.
Read guideBeacon Firmware Updates and Management
Practical guidance on beacon firmware updates and management, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideBeacon Hardware Selection and Supplier Due Diligence
Choose beacon hardware by environmental fit, configuration security, verified Bluetooth capability, support evidence and whole-life operational cost.
Read guideBeacon Operations and Maintenance Guide
Practical guidance on beacon operations and maintenance guide, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideBeacon Pilot Success Metrics
Practical guidance on beacon pilot success metrics, covering UK data protection, minimisation, retention and accountability.
Read guideBeacon vs NFC vs QR: Choosing the Right Technology
A practical comparison of Bluetooth beacons, NFC tags and QR codes by range, user effort, compatibility, privacy and maintenance.
Read guideBeacon-Based Queue Monitoring
Practical guidance on beacon-based queue monitoring, covering ownership, records, maintenance, handover and lifecycle decisions.
Read guideBenchmarking Against Industry Norms
Practical guidance on benchmarking against industry norms, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBluetooth Beacon Deployment Guide
A practical Bluetooth beacon deployment guide from site survey and procurement through installation, testing and operational handover.
Read guideBudget and Scale Considerations
Plan budget and scale considerations, including pilot, installation, integration, support and lifecycle costs.
Read guideBudgeting for Proximity Marketing
Practical guidance on budgeting for proximity marketing, covering cost drivers, recurring work, procurement and total ownership.
Read guideBuilding Internal Capability vs Using Integrators
Compare building internal capability and using integrators, focusing on venue fit, infrastructure, measured limits and operational effort.
Read guide
Building a Technology Mix for Complex Venues
Practical guidance on building a technology mix for complex venues, covering selection, pilot evidence, ownership and ongoing operation.
Read guideBuilding for Native Apps
Practical guidance on building for native apps, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideBuilding for Web and Progressive Web Apps
Practical guidance on building for web and progressive web apps, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideCampaign Measurement
How to measure proximity campaigns from physical trigger to outcome without overstating reach, attribution or visitor identity.
Read guideCampaign and Pilot Metrics
Practical guidance on campaign and pilot metrics, covering UK data protection, minimisation, retention and accountability.
Read guideChoosing an IoT Integrator
How to assess an IoT integrator for proximity, indoor navigation and venue deployments.
Read guideCollecting More Data Than Necessary
Practical guidance on collecting more data than necessary, covering UK data protection, minimisation, retention and accountability.
Read guideCommon NFC Deployment Mistakes
Common NFC deployment failures involving metal surfaces, unclear interaction cues, incompatible tags, fragile content and missing maintenance ownership.
Read guideCommon Privacy Mistakes in Proximity Deployments
Practical guidance on common privacy mistakes in proximity deployments, covering UK data protection, minimisation, retention and accountability.
Read guideCommon Proximity Marketing Mistakes
Practical guidance on common proximity marketing mistakes, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideCommon QR Code Deployment Mistakes
Common QR deployment mistakes involving size, contrast, glare, distance, redirects, accessibility and unowned destination links.
Read guideComparing Analytics Across Locations and Periods
Practical guidance on comparing analytics across locations and periods, covering UK data protection, minimisation, retention and accountability.
Read guideConnecting Beacons to an Existing Mobile App
Add beacon interactions to an existing app through a controlled permission model, backend mapping, device test matrix and operational ownership.
Read guideDynamic QR Codes Explained
How dynamic QR redirects work, where they are useful, and how to manage provider lock-in, security and link maintenance.
Read guideHow Accurate Are Bluetooth Beacons?
A practical answer to how accurate are Bluetooth beacons, including measurement limits, site testing and realistic decision criteria.
Read guideHow NFC Tags Work
Practical guidance on how NFC tags work, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideHow QR Codes Work
Practical guidance on how QR codes work, covering objectives, dependencies, pilot evidence and ongoing ownership.
Read guideInclusive Design Principles for Indoor Wayfinding
Principles for designing indoor wayfinding around diverse mobility, sensory and cognitive needs, equivalent routes, fallbacks and user testing.
Read guideIndoor Navigation for Events
Temporary indoor navigation for conferences and events, covering rapid mapping, peak demand, signs and post-event removal.
Read guideIndoor Navigation for Museums
Indoor navigation for museums, including visitor routes, exhibit triggers, accessible journeys and content maintenance.
Read guideLocation Privacy Guide
A UK-focused location privacy guide covering data mapping, lawful basis, DPIAs, transparency and individual rights.
Read guideProximity Marketing for Retail
Retail proximity marketing across entrances, aisles and loyalty journeys, with practical controls for consent, frequency and measurement.
Read guideUK Accessibility Duties for Indoor Wayfinding Services
A practical overview of UK accessibility duties, reasonable adjustments, physical signage, digital interfaces and maintained alternatives.
Read guideNo published guide matches that search.
Try a broader phrase or choose another knowledge area.